Free Email Marketing With Your Kindle Book in 4 Outrageously Easy Steps for Begenners

If you are a kindle ebook publisher you might have heard several marketing methods to get more customers for your book. If you only have one book and don't plan to write anymore this post is not for you but if you are trying to dominate a niche by releasing a firehose of books in your category listen up because this blog post is perfect for you.

I know you have probably heard that you want to cross promote your books within each other by providing links to your other existing books within each one that you publish but what I want to focus on here is the email marketing aspect of things.

If you have been on the internet trying to make money for some time I am sure you have heard the old saying that you need to build a list no matter what type of methods you use for your online marketing efforts. The same goes for ebook publishing and in fact can be even easier with Kindle books because you don't even have to have a website. Thats right you heard me, if you have no idea about email marketing or how to get started in doing it for your ebook marketing I am about to show you the easiest way, paid and free, to do it.

First of all let me tell you that you can do the steps I describe below for free or paid, the choice is up to you. Eventually you will have to go for a paid for email marketing plan. I will note the cons of doing your list the free way as we go through the steps but it is possible to get started completely for free.

So are you ready? Okay lets get to it...

Email Marketing set up and implementation:

1. Set up a MailChimp account

We are first going to set up a MailChimp account because, (a). It is one of the more popular email marketing companies out there, (b). They are one of the few companies that allow you to have a free account, (c). They have a easy to use interface and the automation we want.

Click here to signup for a MailChimp account.

Aweber is said to be a lot better by a lot of people so if you are going the paid route you might want to go with them, they seem to have a lot better templates than MailChimp does but MailChimp is still a paid for service, we are just utilizing the free aspect of their email marketing software to get started for zero dollars. Once you get started and you are making some money from your books you will want to purchase a paid account or if you choose to you can switch to Aweber. It is not hard at all to switch accounts you simply export your lists from one account and import in another, their websites have detailed instructions as to how to do this.

* One of the cons of a free account is that you can only have 2,000 subscribers on your lists and send out 12,000 emails a month but if you are just starting out I doubt you will have a issue here unless you just blow through the email signups your first month,

2. Create a list 

Once you have signed up for a free account and you have filled out all of the info they ask for you can begin creating list(s). Find the lists tab or click create a list from the getting started dashboard that new users will see.

You can create multiple list for different things like a lists for a weekly or monthly newsletter, a list for a free book for customers to download when they sign up, or anything you can think of that goes with what you will be marketing to them.

*I have a smoothie recipe book series that I write and my books have a link saying sign up for monthly smoothie recipes and i will give you another free bonus ebook. When they signup i get their email and info and they are emailed a copy of the free book and from there on out I will email them monthly and give them recipes and also let them know about my other books and my blog so it all funnels into itself. That is the main objective of creating this email marketing list. We want to be able to first email them with some type of free information they would want and sprinkle in links to your blogs or websites and other books which all in return do the same thing. No matter if you get one of my books, go to one of my sites, or sign up for my email list, you will see those 3 things all interchangeably promoting one another in each location, get it?

Like my example of how I do my list, set up a list that offers your customers something. After you click create a new list you want to name it. The name you give it is for your eyes only so that you know what it does and what its for. Next it will ask for default email from account. If you have bought your own domain name and have a email that goes with it so that you can look like a business this is where you will put that. If you can you might want to set up a basic email address called info, customer support, the company name, or your personal name, which ever one would go along with the reason the customer is being emailed. When they look at email address as whom it is from you want it to look professional but if you are tight on money starting out go get a Gmail account with your company/name/website in the title so at least it looks somewhat close to being official. 

You dont want to send out a newsletter from That screams newbie and may cause people to unsubscribe from your list but your fictitious company name will at first, attempt to blanket this address with the name you choose on MailChimp. Your email address will only show if they go into the message details, so you have a chance to at first seem somewhat legit if you are using a free email account service provider.

Next you will put your default "from" name that masks the actual email address that people will see when they see who the email is from. Simply put your blog or website's name here or if you have a actual company put that.

Next you are required to remind people as how they joined your mailing list. If you will use this signup form on your site and in your books you don't want to tell everyone that they signed up in your book because that might not be the case. If this list is only for people who subscribed from your book and you want to market to them individually other than lumping them into a massive list of emails for all marketing from your brand as a whole then you can just say they signed up from your books on Amazon. 

If you want this as a way to add people to a massive list that you gather addresses from all over the internet through different methods then just say something generic like "You signed up or this email newsletter to get recipes directly to your inbox on behalf of company XXXXX". Make it fit whatever you are doing and just keep it simple, generic, and broad so that you can cover any method they may have signed up.

You can also create segments within your list so that you can categorize people who signed up for your list on each individual book but I wont be getting into segments in this blog post. We just want to set up our MailChimp account and pop the url into our books to upload on Amazon.

At the bottom of the list set up you can change or put your company's contact info like name, location, website, phone number, and email address if you want or just the essentials you would like to share.

Lastly you will want to check a box saying how you want to be notified of new sign ups. If you won't have many that frequently you can sign up to be notified as they come in. If you plan on getting a lot of sign ups lets say maybe because you are giving your book away for free on promotion you might want to check the box that says daily summary so you get one email a day of everyone that signed up. You can also check the box to see people as they unsubscribe. This might be useful if you are giving away a free book and you want to see if people are signing up just for the free book then unsubscribing from your list as a way to cheat the system. 

Once you click the save button at the bottom we will move on to the next step of the process.

3. Set up a signup form

If you have any existing email addresses you can import them now but since you are just setting things up most likely you don't have a list to import so we will now move on to setting up our signup form.

When you click on the set up a signup form option you have a list of different types of methods you can go about doing this. For the purpose of this blog post we are focusing on setting up a signup form in our Kindle ebook so you will want to chose the "General forms" option.

You will be taken to a page where you can see a basic form that will be a webpage that people will go to to sign up for your email list. Here you can put a message above the form as to what the user should do to fill out the form or you can simply say "sign up below for your free book" or "to get monthly _____ sent to your inbox", whatever you think you should say to fit your needs.

You can add whatever text field you want the user to fill out and indicate which ones are required for sign up. To make this process as smooth as possible and not lose signups require only email and don't put too many fields. The more people have to fill out the more it will feel like a chore to them and the less likely they are to complete it.

You can also add your company or websites logo if you wish to make the form seem a little more branded with your identity.

After you have built the form how you want it to be you can then go to the design tab and color it and change font text, size, and color to fit your needs and so that it goes with the theme of your book cover or website. 

The last tab you will see is the translate button incase you are offering your book in different languages. There you can choose how you want it to be translated into any language you want. This is a good option if you have released your book in other languages other than english.

When you started you might have noticed the URL at the top of the signup form page. Once you have your form the way you want it to look use that URL to test by copying and pasting in a new tab to make sure everything is looking the way you want it to. After you have everything the way you want it to look you will want to copy that URL and you might even want to save it on a notepad document on your computer so you can refer to it whenever you need it to put into your books.

4. Inserting your form link in your book

Go to your document where you have created your book and create a new page somewhere right at the beginning before the table of contents but after your copyright page. At the top of the page you need to name this section of your book. If you are offering a free book you can title it "FREE BONUS OFFER" or you can keep it simple and just call it newsletter or signup form. Depending on how you are enticing your reader to sign up is how you will go about naming this page.

I offer a free book and monthly recipes to my readers so my signup page in my book looks like this:

For a limited time I am offering a copy of my book "20 Smoothie Recipes to Help you Lose Weight and Fight Off the Pounds" for free when you signup to get delicious smoothie recipes sent to you inbox every month. This free report will have you drinking your way to a thinner you within 1 month!
Signup now and get this free report before my offer ends and never pay for another smoothie recipe again!
I will only email you once a month, I hate spam just like you so I wont email you every week multiple times, you have my word!

You dont have to use a picture on your page if you dont want to thats just what I do. You could keep it a little more simple if you want and just say get my free book when you sign up for my newsletter. No matter how you do it, all you have to do is highlight your text that says "click here to download" or select your picture or download button and go to your documents editor and depending on what program you are using you are going to want to take the url and link the text or your photos to it so that when your readers click on it they are taken to the signup form and added to your list once they complete it.

Thats it, you have successfully setup your email marketing account, created a signup form and added a page in your book where readers can click a link to be added to a list. That was not that hard was it?

There are a lot more minor details as to what you can do for several different situations but you get how to do it.

Now using the free MailChimp account will automatically send users an email for them to confirm their email once they sign up and get you through that side of things but when it comes to the actual monthly newsletter or if you are offering a free book or something you have to have a paid account to automatically send emails other than list signups to users. You will still be able to email your list all at once or send them free books and things as they sign up but you will have to do it manually. That is the only downside to the free account, other than the fact that you are limited to 2,000 people on your lists and 12,000 emails a month but this was just to help you get started building your list with your amazon book if you have no money to work with. I actually prefer Aweber but if you need to get started for free with everything you cant beat this system. You dont have to email your users at all necessarily. Some people are in the business of simply collecting email addresses and never emailing anything to them. They then sell their list to niche specific website owners or internet marketers.

If you have any questions or comments I would love to hear from you, please leave them below.

Good luck to you all!

I forgot to mention, when you put this at the beginning of your book people can see your signup page in your book when previewing a sample on the look inside feature on Amazon's website and when they download the sample to their Kindle device or app which means you don't even have to get people to buy your book to sign up for your newsletter. If you word it right they will think that they stumbled on to a mistake you made without realizing that they can see that page when you offer a free book buy buying that one they are only sampling. The psychology of it will have them thinking they are getting a free book through a loop hole when really you wanted them to think that because that made them want to sign up even more. Because they think they are clever for figuring it out, this increases your sign up rate by 50%!

Pretty cool huh?

Let me know what you all think.